Learn how to spend less, make more with Google Ads DIY
There are 160 billion monthly Google searches worldwide. If you are striving to get your web page on that highly coveted Google search page, you are probably familiar with Google ads. They appear not only at the top of each search, but throughout the Google Display network; including YouTube, shopping sites, Facebook, and more.
YOU CAN DIY ADS AND PROFIT
Good news! You may not need that expensive agency. It is certainly possible to Google Ads DIY, and I’ll share the essential principles for running a profitable campaign on a small budget.
A business that invests in Google Ads is paying PPC (pay per click) which essentially means that they are paying for results. Every time a user clicks on your ad, you will pay a certain amount of money, defined by the rate of the keywords you are using (along with a few other factors in your Ads settings). A click does not necessarily equal a conversion, but it is still an important step towards making the sale- and the statistics are quite promising.
In 2019, 49% of people reported that they click on text ads; 31% on Shopping ads; and 16% on video ads (Search Engine Land, 2019). If you closed a sale with even a fraction of those users, you’d find yourself making profit – in fact, according to Google, businesses make an average of $2 in income for every $1 they spend in Google Ads.
When you create your Ads account, you define how much you are willing to spend on your campaign, per month. You set a limit, and once that number of clicks has been recorded, your ads are halted until the next month.
Many people immediately throw a massive budget into the Ads. Capping at $1,000 per month, for example, you may assume this will equal higher profit and revenue as well. However, this is not necessarily true.
SPEND LESS, MAKE MORE
So, here are my 2 essential principles for making money through ads – without breaking the bank.
- Get those Keywords and Ad structures right
Your content and keywords need to be impeccable. The first things to figure out and set are: WHERE can you deliver your service (geographical areas for your ads to appear), WHO do you deliver to (who is your target audience) and WHAT is the perfect description and words for your service.
Geographical location is especially important- we don’t want people who are in a completely irrelevant location to be clicking and spending your ad budget!
To start finding your perfect keywords, you need to ask yourself- HOW do people search for this service. These words may be different to the words YOU would use to describe your business. The words need to be simple, something anyone would search for.
A great way to find out how people are searching is to go to Google Trends. On this amazing site you can search any term and see how often it is being used in searches in your area. You will always be surprised- For example, over the past 5 years, people have searched the term ‘pirates’ much more than ‘global warming’. Now we know what people really care about!
Keep it super specific, so you know that anyone searching for you and clicking- is really looking for your business. For example, if your business is catering desserts for weddings in Oklahoma, your ideal list of keywords would be:
- Wedding desserts
- Wedding catering
- Wedding food
- [your biggest competitor as a keyword]
- [your own brand name as a keyword]
- Event desserts
- Desserts Oklahoma
- Wedding catering Oklahoma
The content of each Ad must contain your keywords as well as an engaging sentence and ALWAYS your phone number.
‘Unique Wedding Desserts ~ Make your Dream wedding delicious
Exceptional desserts catering for Oklahoma wedding events. Call today for a delicious experience, phone number.’
Low cap, high gain
Now that you have a precise set of keywords and few Ads (each written slightly differently, to see later which worked best) – you are ready to get started.
SPEND LESS, LEARN AS YOU GO, MAXIMIZE PROFIT
Set your first cap at the lowest possible setting. Maybe even just $10/week. This may place your ad below your competitor, but trust me- the order will not affect your conversions as much as you think. If your keywords are great and your content is attractive- you will see profit without spending thousands on the Ad alone.
Activate the Ads, and let it run for one month. The first 10 days may be a bit slow, as it takes a while for your Ad to start to propagate.
Any inquiries or phone calls you receive – make sure you ask them how they got your details. In future, you can set up tracking and analytics with your phone lines, but for now, asking does the trick!
Follow your results in the Google Ads dashboard, and start to see which Ads are getting a lot of clicks but no conversion. Ads ads may get less clicks, but a phone call follows each time. This will be a good indicator that your ad is precise and targeted correctly.
THE SKY’S THE LIMIT
Start simple and learn as you go. Don’t worry, over time you can add more functionality, more budget and more analytical tracking. For now, get the basics right, and enjoy that ROI.
Get Started with your Google Ads DIY with this free checklist by clicking here: https://ads.google.com/home/resources/how-to-setup-googleads-a-checklist/