In 1996, the first Pokémon cards were introduced as part of the then-new franchise’s trading card game. Today, some of the rarest cards have increased in value by more than 10,000%.
Even by the most speculative estimates, that’s a great return.
While these trading cards aren’t considered a traditional investing opportunity — they’re not on the same level as, say, cryptocurrency — they are proving to be a unique one for the right-minded investor.
They do not, however, follow traditional “investing” rules.
So here’s what you need to know if you want to make this your next “alternative” investing opportunity.
Some Good Reasons To Invest In Rare Pokemon Cards
Pokemon cards were always in limited supply and high demand, but this disparity has only gotten more pronounced in the wake of COVID-19. However, if you manage to get past the disparity and actually come across some rare cards, the payoff could be greater than you realize.
The best example of this can be found in a 2018 episode of the hit show Pawn Stars, where a man named Gary claimed that his cards were worth half a million dollars. It turned out it was worth closer to $600,000. You can check out a clip of that below.
Earlier this year, YouTube star Logan Paul purchased a card from Gary and paid over $100,000 for it. You can check out that clip below.
But these aren’t even the most expensive Pokemon cards in history. The Pikachu Illustrator card — which is great, if you can find it — can fetch over $200,000 per card.
This, combined with the fact that there’s a global market for the Pokemon cards, prove them to be a solid investment. Even the more “common” cards can fetch upwards of $5,000 to $10,000 each, and that’s with more than 10,000 of each of these cards in circulation.
How Do You Get Started?
The editors over at One37 have created a definitive guide to investing in Pokemon cards. Aside from the practical advice of setting your budget, and deciding whether you want to flip (that is, get a rare card and resell it) or collect your cards, the editors suggest that you consider a few things before making your first purchase.
“Since March 2020, prices have changed in part due to the pandemic. Being stuck home has caused a major demand in collecting and opening original sealed packs. Pokémon Cards have exploded,” they write. “Demand for original cards has consistently increased since 2010, but due to awareness, and points mentioned previously, there has been a fearlessness from buyers to set records. All year, record sale after record sale for high-end Pokémon Cards. The fear of missing out on today’s price is real.”